10,000 followers appearing in 30 seconds would be a red flag. Any social media strategist will tell you that audiences are craving authenticity, and it couldn’t be more accurate on TikTok. If you can figure out what makes your content stand out from all of the other videos, TikTok’s algorithm can make sure the right users see it.
TikTok’s decision to allow advertising continues to suggest the platform’s suited for brands of all sizes. The grocery chain created a challenge, #TransformUrDorm, targeted college students heading back to school. Elf Cosmetics ran a TikTok campaign in August 2019 after discovering that #elfcosmetics already had 3.5 million views before the brand officially joined the app. Read more about buy tiktok followers cheap here. The partnership was a smart move, as the post represents the content that tends to do well on the platform.
Hashtags can be attached to the caption of any video posted to TikTok, and this is how users can browse via videos. To engage with other users and their videos, TikTokers can like, comment, and share videos through direct messages and with other apps. TikTok has been a crucial tool for global brands to connect with young people, promote user-generated content, and collaborate with relevant influencers.
It should be noted that Meta is spending massively on Reality Labs with annual losses of over $10 billion. The company could easily spend a fraction of that amount on a successful feature like Reels to increase user engagement and monetization. Surely, during early lockdown, you fell down a dance-challenge TikTok rabbit hole or watched way too many clips that use the same song. Yet as Mxmtoon recalls, TikTok was already a big deal pre-pandemic.
Because hashtags are so huge on TikTok, you can use them to help build your business page’s following and be seen on the app. Apart from all the benefits when it comes to reaching new people, TikTok also allows brands to take more creative liberties they had not dared to take before. Even if you own a serious business, TikTok could be the perfect ally to show a more human, appealing, and even funny side that people can relate to. Along with the above benefits, businesses tend to see high engagement rates on TikTok.